I would like to discuss a chapter entitled "Introduction" from the book Universe of the Mind: A Semiotic Theory of Culture. The book is originally written in Russian by Yuri Lotman. The chapter of Introduction that I will be discussing here is written by Umberto Eco. It is an introduction to the English translation of the book which is translated by Ann Shukman. 𝟭 . 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗔𝗨𝗧𝗛𝗢𝗥 : Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his novels. Eco wrote prolifically throughout his life, with his output including children's books, translations from French and English. At the time of his death, he was an Emeritus professor at the University of Bologna, where he taught for much of his life. In the 21st century, he has continued to gain recognition for his 1995 essay "Ur-Fascism", where Eco lists fourteen general properties he believes...