On the one hand, an author is at liberty to change the dimension of the readership’s memory and may force the readership to REMEMBER SOMETHING THEY DID NOT KNOW. On the other hand, a reader cannot forget the real contents of his or her own memory. So the text shapes its readers and at the same time the readers shape their text. - Yuri Lotman Yuri Lotman's quote highlights the dynamic relationship between a text and its readers. Reading is not a one-way process in which an author simply sends a message and the reader passively receives it. Instead, meaning is created through an interaction between the text, the author, and the reader's memory and experience. "On the one hand, an author is at liberty to change the dimension of the readership's memory and may force the readership to remember something they did not know." EXPLANATION This may sound paradoxical because we cannot literally remember something we have never experienced. Lotman means ...
"meaning is often a matter of construal" -Kiki Nikiforidou & Demetra Katis The above quote comes from the work of linguists Kiki Nikiforidou and Demetra Katis, who are associated with Cognitive Linguistics particularly construction grammar and related approaches. WHAT "CONSTRUAL" MEANS IN THIS CONTEXT In Cognitive Linguistics, drawing heavily from Ronald Langacker's framework, construal refers to the different ways speakers can conceptualize, structure, and present the same underlying situation or content through language. Meaning is not a fixed, objective mapping from words to the world; instead, it involves active mental processes of HOW we view and package reality. Key aspects of construal include: ATTENTION AND SALIENCE : What we highlight or background, for example, "The vase broke" vs. "The child broke the vase". PERSPECTIVE OR VIEWPOINT: From whose standpoint we describe events, for example, shifting deictic anchors like ...