Vimarsh

“ The same principle can be seen in a more consistent form, not in art, but in moralistic and religious texts such as parables, in myths and in proverbs. Repetitions found their way into proverbs at a time when they were not yet perceived aesthetically but had a much more important mnemonic or moralising function. ” -Yuri Lotman The quotation comes from Yuri Lotman, a prominent Soviet/Russian semiotician and cultural theorist. It appears in his book Universe of the Mind: A Semiotic Theory of Culture. In this passage, Lotman discusses repetition as a structural device in texts. He contrasts its role in "art", especially poetry and literary works, with its appearance in non-artistic, more "practical" or functional genres like parables , myths , and proverbs . Key ideas in the quotation Lotman observes that repetition, for example, parallel structures, redundant phrasing, rhythmic echoes, or symmetrical patterns, often appears in artistic texts. In art, such repetiti...

When a culture is analysed as a code or system (an also happens with natural languages), the processes of use are richer and less predictable that the semiotic model which explains them. Reconstructing a code of a culture does not mean explaining all the phenomena of that culture, but rather allows us to explain why that culture has produced those phenomena.  -Umberto Eco (Universe of Mind) The above quote comes from Umberto Eco's introduction to Yuri Lotman's Universe of the Mind: A Semiotic Theory of Culture (1990), where Eco reflects on Lotman's ideas while drawing on his own semiotic framework. Here’s a clear breakdown of what the passage means: “When a culture is analysed as a code or system (and also happens with natural languages), the processes of use are richer and less predictable than the semiotic model which explains them.” A “ code ” or “ system ” in semiotics refers to a structured set of rules and conventions that allow signs (words, images, gestures, ...

"Semiotics, I will contend, is not about what something means; it is about how it means." - Göran Sonesson The above statement comes from semiotician Göran Sonesson (in his 2003 work, and frequently quoted in discussions of visual and cultural analysis, such as studies of Che Guevara's image). It captures a crucial shift in how semiotics is understood—moving away from a simplistic "dictionary" view of meaning toward a dynamic, process-oriented perspective. The common (but limited) misunderstanding People often think semiotics is basically "the study of what signs or symbols mean": Red light → "stop" Rose → "love or romance" Cross → "Christianity" Nike swoosh → "performance / just do it" This is mostly semantics — asking, "what does X refer to or stand for?" (It refers to the 'what' question). The semiotic shift: focus on "how" Sonesson (and many contemporary semioticians) ...

Language is an institutionalized form. The interpretation(s) is/are subjective in nature (and culture). -J.A.H. Khatri The above statement captures two complementary ideas from linguistics, sociolinguistics, philosophy of language, and anthropology. It highlights both the socially structured / collective character of language and the individually / culturally variable way meaning is created when people use or understand it. Let's break it down clearly: 1. "Language is an institutionalized form" This means language is not a purely individual, spontaneous, or private creation — it is a social institution , much like law, money, marriage, education systems, or religion. It is "institutionalized" because: It exists as a shared, historically developed system that is maintained and transmitted across generations by communities/societies. It comes with norms, rules, conventions , and expectations that speakers mostly follow without thin...

“This was Saussure’s term for what later came to be called paradigmatic relations. The ‘formulaic’ associations of linguistic signs include synonyms, antonyms, similar-sounding words and words of similar grammatical function.” - Daniel Chandler   What is "Associative Relations" in Saussure's Theory? Ferdinand de Saussure, a foundational figure in modern linguistics, introduced the concept of associative relations (in French: rapports associatifs ) in his Course in General Linguistics (published posthumously in 1916). This term refers to the mental connections a speaker makes between a linguistic sign (a word) and other signs that are not present in the actual sentence but are linked in the mind through shared similarities. Later linguists (especially after Roman Jakobson and others) renamed this concept paradigmatic relations. Paradigmatic relations are contrasts and choices: they involve words that could potentially replace each other in the same position ...