Hello and welcome dear colleagues and fellow researchers. Today, I will continue talking about Peircean semiotics. Today, we will discuss the Basic Sign Structure in Peircean Semiotics . In one of his many definitions of a sign, Peirce writes: "I define a sign as anything which is so determined by something else, called its Object, and so determines an effect upon a person, which effect I call its interpretant, that the later is thereby mediately determined by the former." (EP2, 478) What we see here is Peirce’s basic claim that signs consist of three inter-related parts: a sign or representamen, an object, and an interpretant. For the sake of simplicity, we can think of the sign or representamen as the signifier, for example, a written word, an utterance, smoke as a sign for fire, etc. The object , on the other hand, is best thought of as whatever is signified, for example, the object to which the written or uttered word attaches, or the fire signified by the smoke....