Hello and Welcome Today, I will talk about the chapter entitled "The Beaubourg Effect: Implosion and Deterrence" from the book Simulation and Simulacra by Jean Baudrillard. ABOUT THE AUTHOR Jean Baurillard (1929 - 2007) Jean Baudrillard was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism, and had distanced himself from postmodernism. WHAT IS THIS CHAPTER ABOUT? Centre Pompidou (Beaubourg) This chapter dissects the Centre Pompidou colloquially known as Beaubourg a...