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Semiotic Analysis: Poster of Singham Movie


The picture is a releasing poster of the famous movie Singham. Iconically picture represents the actor, Ajay Devgan and the uniform clearly states that he is a police officer in the movie.

  

It contains the protagonist, which by trailer we know is the Singham. But, in the picture, three heads, in the fashion of National emblem, are presented. Being a police officer, wearing a uniform, symbolically states that he stands for law, order, and justice. Low camera angle is used to establish the character’s authority. Even the source of the light is also from a lower angle, front side and hence the shadowy lions of the national emblem symbolically presents the shadow of the protagonist. He is wearing black goggles and the first button of his shirt is open, which imply that though he stands for patriotism and moral position, he would bend the rules to get justice. His character traits are implied by these signs. Plus, the goggles and mustache add to the masculine implications of the character.


The background shadow of the national emblem of the three lions from Ashok Stambh signifies the idea that the police officers stand for justice and victory of the truth. The line Satyamev Jayate is not present but implied by such a connection. The three lions stand for courage, intelligence and strength. In the poster, the protagonist is also presented in the same way. The uniform symbolically and the protagonist indexically stand for the truth.

  

The background saffron shade is iconic to the color of lion, so is the name Singham. The lion stands for courage and power. It signifies that the protagonist and the police are courageous.



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