Welcome Dear colleagues and fellow researchers. Today, in the discussion on Semiotics, I would like to elaborate upon the concepts of addresser and addressee . Roman Jakobson (1896 - 1982) Definition: Jakobson used these terms to refer to what, in transmission models of communication , are called the ‘ sender ’ and the ‘ receiver ’ of a message. Other commentators have used them to refer more specifically to constructions of these two roles within the text, so that addresser refers to an authorial persona, while addressee refers to an ‘ideal reader’. Addresser: This is the person who delivers a message to a specific audience. Addressee: This is the audience that receives the message. Background: Addresser and addressee are alternative terms to sender and receiver originated by Bühler and employed in Jakobson's model of communication. Roman Jakobson was a linguist who studied the structure of language and was particularly interested in the difficulties that appear in many lang...